The IMPERFECT campaign has been launched to challenge perceptions of disability.
It aims to celebrate diversity, drawing attention to individuals who have surpassed expectation and affected change in all areas of life. IMPERFECT also strives to raise awareness of the disability-based discrimination experienced by huge numbers within the UK on a daily basis and also to empower individuals to call an end to inequality
The campaign will soon be creating a helpline, which will provide emotional support for those who feel ostracized or discriminated against.
IMPERFECT should be interpreted as a statement that enforces confidence in imperfection, a reminder that we are all imperfect in our own way and these unique and beautiful anomalies make us human – with the same rights as the next person.
The helpline will reflect this and we hope to inspire and support disabled people to stand up against intolerance, stir confidence and self-empowerment as well as give comfort and advice. The concept of inclusivity is often talked about but it is seldom acted upon. It therefore remains an ideal rather than reality.
The IMPERFECT t-shirts act as a symbol of support, understanding and agreement of the cause and can be bought here. We believe that they are more than just a fashion item; they are a statement of inner confidence. The simple message can be worn by anyone as it surely implies to all of us, whichever way it is read!
A new clothing label is being developed to reinforce the IMPERFECT message, but our in-house designers have been getting creative and have customised the IMPERFECT t-shirts!
Have a look at Britain’s Missing Top Model Kelly Knox modelling these creations here!
There is more information on the roots of the
IMPERFECT campaign here, as well as a forum for discussion and support.
Click here to buy IMPERFECT t-shirts.
The IMPERFECT Team
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