SOPHIE MORGAN
CONSULTANT
Inclusivity in Travel, Retail and Accommodation
SOPHIE MORGAN
CONSULTANT
Inclusivity in Travel, Retail and Design
Sophie is passionate about inspiring and enabling change. Working across various industries she empowers decisions makers who understand that business has a responsibility to be inclusive and a responsibility to get the customer experience right for disabled people.
As a creative consultant, brand ambassador, product designer and problem solver Sophie Morgan Creative offers a range of services to help your brand get it right when it comes to inclusion so you can maximise revenue from the largest untapped market in the world, ensuring the growth of the business and loyalty from the largest minority in the world.
TARGET
MANNEQUAL
Helping the second largest retailer in the United States communicate with their disabled customers and get the shopping experience fully inclusive
ADIDAS
ADIDAS
Leading the charge on the inclusion revolution with the patented Mannequal, Sophie Morgan Creative inspires brands to represent disabled customers.
SPENDING POWER
Understand disabled consumers behaviour in order to access the largest untapped spending power in the world.
CREATIVE DESIGN
Products that are designed by and for the disabled consumer to meet our bespoke yet universal needs.
BRAND AMBASSADOR
Find out how Sophie can enable your brand to be the best that you can be for your disabled customers.
SPENDING POWER
Understand disabled consumers behaviour in order to access the largest untapped spending power in the world.
CREATIVE DESIGN
Products that are designed by and for the disabled consumer to meet our bespoke yet universal needs.
BRAND AMBASSADOR
Find out how Sophie can enable your brand to be the best that you can be for your disabled customers.
PROBLEM SOLVER
Let Sophie meet the challenges that your customers face head on and help you solve them effectively and successfully.
SOCIAL CHANGE
Dare to be different and learn how your brand can drive lasting social change.
FASHION CAMPAIGNS
Create new standards for representation in adverting and marketing to communicate with the disabled demographic and inspire brand loyalty.
INSPIRED RECRUITMENT
Establish new measures for employment and harness the endless possibilities made by recruiting disabled staff.
PROBLEM SOLVER
Let Sophie meet the challenges that your customers face head on and help you solve them effectively and successfully.
SOCIAL CHANGE
Dare to be different and learn how your brand can drive lasting social change.
FASHION CAMPAIGNS
Create new standards for representation in adverting and marketing to communicate with the disabled demographic and inspire brand loyalty.
INSPIRED RECRUITMENT
Establish new measures for employment and harness the endless possibilities made by recruiting disabled staff.
CHALLENGES & OPPORTUNITIES
The challenges that exist for consumers with disabilities have become opportunities for businesses to serve them and Sophie will enable retailers to identify, solve and meet these opportunities. She will lead challenging and thought provoking conversations across the business with senior leaders, and ask tough questions of your brand.
She will give direct and honest feedback to the CEO and senior management, and advise on a correct strategy and action plan in order to better understand their needs, interests, and purchasing power. She will motivate and educate all your colleagues and employees via a ‘TED TALK’ webcast and conduct regular check-ins to ensure progress and consistency. Sophie will become your face of inclusivity and an accessibility spokesperson. She will dare you to be different, and enable you to be a pioneering industry leader, setting a new precedent for universal inclusive design proving the business opportunity behind these objectives.
RETAIL
To enable fashion retailers to communicate with thier physically disabled customers, Sophie designed and patented the world’s first wheelchair for a mannequin.
The display prop acts as a symbol of inclusivity, highly visible in shop windows or in store displays. Customers who see the mannequal in a shop window know that goods and services will have been considered, and their needs taken into consideration. Taking the universal symbol of disability as it’s inspiration, the mannequal wheelchair represents all conditions and impairments and acts as a symbol of inclusivity. Furthermore customers with mobility impairments can use the chair as a style guide.
Want to join the inclusion revolution? Contact Sophie Morgan Consultant today to discuss relevant services and specialities.
Want to join the inclusion revolution? Contact Sophie Morgan Consultant today to discuss relevant services and specialities.
SOPHIE MORGAN PROJECTS
PARALYMPIC GAMES
PARALYMPIC GAMES
Sophie is one of the lead presenters for the live coverage of the Paralympics Games. She presented in Rio 2016 and will be heading to Tokyo in 2012 with Whisper Films.
UNREPORTED WORLD
UNREPORTED WORLD
Sophie reports for award wining channel 4 news strand ‘Unreported World’; a current affairs series that documents issues around the world.
ADIDAS
ADIDAS
Leading the charge on the inclusion revolution with the patented Mannequal, Sophie Morgan Creative inspires brands to represent disabled customers.
MANNEQUAL
MANNEQUAL
Designed as a symbol of inclusion, the Mannequal is a patented wheelchair for a mannequin for fashion retailers.
OFCOM
OFCOM
Sophie is on the content board for Ofcom, regulating television, radio and video-on-demand quality and standards for the BBC, ITV, Channel 4 and Sky.
BRAND AMBASSADOR
BRAND AMBASSADOR
Representing the worlds most innovative mobility brands, including REX the worlds first hands free exoskeleton for people with mobility impairments.
TOYOTA
TOYOTA
Sophie is proud to be a judge for the Toyota Prize Challenge, an award for innovation in technology to help people around the world with lower limb mobility impairments.
VIRGIN
VIRGIN
A serial entrepreneur herself, Sophie was invited by Sir Richard Branson to judge this years Voom awards alongside Innocent Smoothie creator Richard Reed & Susie Ma of SunTropic.
SOPHIE MORGAN WORKS WITH
